IBM Global Business Services Executive Report IBM Institute for Business Value From social media

Source URL: www.socialmediathinklab.com

• Marketing
• Customer experience management
• E-commerce
• Social media
• Customer relationship management
• Brand management
• Social commerce
• Social networking service
• Social CRM
• Engagement marketing
• Social media marketing
• Corporate social media

Channel Marketing Head Reports to: Head of Marketing About the Role The Channel Manager is accountable for all customer facing channels. The role is responsible for developing the strategy for how we coherently engage wi

Source URL: downloads.asiamiles.com

• Marketing
• Digital marketing
• Customer relationship management
• Touchpoint
• Social media marketing
• Brand awareness
• Engagement marketing
• Customer experience
• Marketing operations
• Marketing automation

RED PAPER BR AND LOYALTY RELOADEDKEVIN ROBERTS

Source URL: www.saatchikevin.com

• Brand management
• Marketing
• Brand loyalty
• Lovemark
• Brand relationship
• Saatchi & Saatchi
• Brand
• Store brand
• Kevin Roberts
• Emotional branding
• Engagement marketing
• Touchpoint

Can loyalty schemes really build loyalty? Lisa O’Malley Cardiff Business School, University of Wales, College of Cardiff, UK Customer loyalty schemes

Source URL: www.staff.city.ac.uk

• Consumer behaviour
• Marketing
• Business models
• Brand management
• Brand loyalty
• Loyalty program
• Loyalty business model
• Loyalty marketing
• Relationship marketing
• Customer retention
• Customer satisfaction
• Loyalty

Cutting Edge: Our weekly analysis of marketing news 18 May 2016 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections

Source URL: www.cim.co.uk

• Marketing
• Brand awareness
• Influencer marketing
• Business marketing
• Direct marketing
• Social media marketing
• Email marketing
• Brand
• Engagement marketing
• Customer relationship management
• Advertising
• Digital marketing

Cutting Edge: Our weekly analysis of marketing news 6 April 2016 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections

Source URL: www.cim.co.uk

• Marketing
• Brand management
• Customer experience management
• Business
• Direct marketing
• Brand equity
• Engagement marketing
• Online advertising
• Customer relationship management
• Brand
• Touchpoint
• Marketing operations

AN EXECUTIVE VIEW OF BRAND METRICS by David May, Goldman Sachs Peter Zandan, Ph.D. Chairman, Research + Data Insights and Karlan Witt, Cambia Information Group LLC

Source URL: www.researchdatainsights.com

• Marketing
• Brand management
• Customer experience management
• Consumer behaviour
• Brand
• Communication design
• Touchpoint
• Marketing management
• Customer satisfaction
• Reputation
• Positioning
• Customer relationship management

\ The Brand Relationship Spectrum: THE KEY TO THE BRAND ARCHITECTURE CHALLENGE

Source URL: www.iuc-edu.eu

A Forrester Consulting Thought Leadership Paper Commissioned By Criteo People-Focused Marketing At The Speed

Source URL: www.criteo.com

• Marketing
• Customer experience management
• E-commerce
• Marketing analytics
• Internet marketing
• Brand management
• Touchpoint
• Customer experience
• Personalized marketing
• Customer relationship management
• Customer analytics
• Consumer behaviour

The New View of Relationship Marketing: Better integration to deepen brand commitment

Source URL: jimc.medill.northwestern.edu